Collaborating with Margulies Perruzzi Architects/Designers and their corporate client PTC, we designed and implemented a vocabulary of graphic elements that allude to virtual and augmented reality – the primary focus of PTC’s business.

Using color and theme to support wayfinding on seven floors in PTC’s new headquarters in Boston’s booming Seaport District, we assisted with an organization and space identity strategy for 1,000+ touchdown workstations, offices and meeting rooms.

Dovetailing with the architect’s interior finishes and furniture, we also provided custom accent wall treatments for themed lounges, and designed ADA and code required signs.

For Boston’s Logan International, we teamed with strategists on how to heighten public awareness of several free amenities available within its airport terminals.

We studied viewing distances, potential touchpoints, messaging, and internationally understood symbols and icons. We sourced photography of iconic Boston landmarks and paired the images with wood grained panels to create a warm, inviting feel.

Working with Massport as our client, we developed a series of graphic panels which were installed for travelers to see en route to their departure gates.

Massport’s project team approved the design and remained involved throughout implementation of the graphics system for Jet Blue and American Airlines terminals.

selected photos by Christopher Harting

Located alongside Boston’s Rose Kennedy Greenway, One Greenway is a much-needed new residential tower in this bustling urban neighborhood.

Hines Development entrusted 96pt. to provide design, pricing documents, and construction administration services for exterior canopies, amenity spaces, apartment entries, and all code required signs.

To complement its sleek glass tower nestled between brick facades that visually tie into neighborhood architecture, we designed stainless steel elements for the building’s entry canopies.

Inside, warm and cool metallics and modern typographic treatments are signature details in a comprehensive sign program for public and private spaces.

For a pair of new residential towers with origins as a former railroad crossing in Boston's South End, we designed a system of ADA compliant signs to identify apartments and amenity spaces.

Supplied with a brand identity and luxe furnishings palette, we designed bronze signs with an embossed pattern to help them pop from walls painted with highly saturated colors. The end result is a pattern of golden metal throughout the towers.

Entry sign designed by sign fabricator

96pt. was honored to assist with design and implementation of graphics and signs for Arlington Eats new headquarters. The local non-profit provides nutritious foods and prepared meals for food-insecure residents in the town.

We also designed a system of recognition for donors who contributed to the new construction, which includes a marketplace, food delivery and storage, meeting and administrative rooms for the organization.

Hines Developers created a new 350 unit residential community located on the waterfront just south of Boston, with close access to the city.

They asked 96pt. to review their nautical themed brand identity and develop a visual expression of it through a comprehensive sign program for the site.

In keeping with the waterfront site’s modern and urban aesthetic, we paired frosted acrylics and subsurface printed water patterns to become a recognizable graphic motif on signs for wayfinding, amenities, and apartment identification.

Located in historic Wooster Square, The Whit is a 250 apartment and loft residential community that sits alongside historic 19th century homes and neighborhoods in New Haven, Connecticut.

Nearby Yale University and Yale New-Haven Medical Center attract hundreds of residents each year, and the development aspires to fill a housing need in the area.

Hines Developers asked 96pt. to take the brand identity developed for The Whit’s marketing campaign and roll it out into the property’s entries, shared amenity spaces, and residential corridors.

Our solution – a family of sign elements fabricated in a palette of neutral colors with matte surfaces, wide typographic treatment, and polished edges – allows them to tie in seamlessly with modern urban furnishings and masonry accent walls.

Boston College's new alumni center staff needed assistance with a brand solution for its freshly painted, blank white walls.

Working alongside Architectural Resources Cambridge (ARC), we created a masterplan of architectural themes and locations for visual storytelling. We assisted in photography direction, selection and custom framed images for each floor in the center’s three story atrium.

Asked to create a small library and display area, we offered a contemporary solution in keeping with the millwork details throughout the building.

The 30 foot long custom cabinetry we designed includes storage, changeable wall graphics, and display shelves for books and college publications. It adds warmth and a place to gather within the atrium’s open space.

A Longwood Medical Area client needed help with blank walls that wrapped a newly designed conference center for staff and guests. We envisioned communicating the institution’s services and ongoing programs with a low-tech method that would make updating the messages quick and easy.

We worked collaboratively with marketing, archives, photography, art, and facilities staff over a period of five months to develop an organized arrangement of visual content for the wall.

The display we created uses a magnetic receptive wall covering material that can be layered, removed and replaced. We provided digital templates for staff to change written and image content. New content can be printed and installed in-house within hours, keeping the display fresh and topical.

Working with Boston Children’s Marketing and Facilities teams, we are helping to define new outpatient practice partnerships with co-branded signs and graphics.

Practices that join the BCH family benefit from updated site and office graphics and signs that express the BCH brand.

Working closely with BCH Alliance practices, building managers, sign fabricators and the BCH team, we listen closely and respond thoughtfully.

We design signs and graphics that mold BCH brand standards to work in harmony with practices located in urban, suburban, and rural communities.

Since 2020, we’ve tackled over 50 locations throughout the state of Massachusetts. This multi-phased project is ongoing through 2025.

Boston’s Seaport District is rapidly changing with new entertainment and restaurants, corporate centers and residential towers.

96pt. created entry and reception graphics, apartment identification, and code required signs to complement the brand identity, finishes and color palette for Watermark Seaport, one of the newest towers opening in the neighborhood.

A design-build process included the developer’s pre-selected sign fabricator. The sign shop’s team provided valuable input on materials and fabrication techniques to expedite production and installation of the project.

TIMELINE

With a rollout of several new outpatient facilties in Central Massachusetss, Reliant wished to engage the public about each site’s historic past, present, and plans for future growth. We collaborated with their communications team for source imagery, then designed a 23 foot timeline wall for each site. Site-specific photos and captions were detailed and installed to allow updating by in-house staff.

FOUNDERS WALL

Reliant asked 96pt. to research its history for an exhibit at its new flagship outpatient services site in Worcester, MA. Working with the communications team, we assembled a storyline with documents and photos that tell a visual history of the former Fallon Clinic.

To provide inpatients and waiting parents a whimsical distraction and source of interest along elevator lobby corridors at Boston Children’s Hospital, 96pt. teamed with local designers and art consultants to create a series of “discovery walls” with mural images that tie into each floor's art program, providing an introduction to its theme as patients and visitors arrive on the floor.

The murals are dotted with portholes that showcase still and video images sourced by local museums. The images can be updated via WiFi by BCH staff on site.

Residential developer Corcoran Management charged 96pt. with creating a brand identity and marketing materials for a residential development near New England’s north shore.

We considered the site’s proximity to hiking trails and waterfront – and intended audience of young families and empty nesters – and responded with a brand identity inspired by nature.

We rolled out the new identity with site signs, rental property sales materials, and website design concept: www.heightsamesbury.com

For Corcoran Management Developers, we took an Art Deco inspired brand identity that references airplane hangars of the early to mid twentieth century, and rolled it out into a site identification and interiors sign program that complements the style of this new residential development.

A 1930’s/40’s style typography was selected to work in tandem with the brand identity, along with a muted color palette, in keeping with the industrial-leaning architecture and interior design.