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96pt. is led by founding principal Michele Phelan, who has spent 20 years in the field of communication design. She is a design professional who has managed and led teams for several studios in the Boston area. She is a former Society for Experiential Graphic Design (SEGD) Board Member and SEGD Boston Chapter Chair, and pioneered a test course in environmental and experiential graphic design at Massachusetts College of Art and Design.

From hospital and college campuses to corporate and residential tower interiors, Michele brings innovative and practical solutions to meet 96pt. Clients’ challenges. She provides inventive design and support staff for each project, oversees the the big picture and manages the details. She is sensitive to construction schedules and budgets, and always keeps Client priorities in mind.